Terms like “Raws”, “edited” and “retouched” are often thrown around interchangeably by photographers which can be very confusing. I define “Edited” to be a simple correction of the exposure and colours of an image, perhaps fixing some major standout blemishes, then sharpening and cropping. It would also include the use of filters or presets for colour grading. Perfect for natural and realistic looking images. This basic editing is included in all packages.
“Retouching” begins once we go past this point. Skin retouching and contouring is often the centre of retouching but it can also include removing smaller blemishes, stray hairs, body creases, distracting background elements, a subtle nip & tuck where appropriate, enhancing the eyes, brows, teeth, local contrast and applying finishing touches and colour grading to make the image pop. If you want the best quality images then this is for you.
All packages include basic editing, but don’t include high-end retouching.
If you really want to stand out and make your images pop, you can opt to get Retouching.